2025 Consumer Digital Trends: AI, Authenticity and Staying Ahead

Date & Time: February 5, 2025 2PM EST

2025 is off to a breathless start for marketers. Consumer behavior is evolving at lightning speed, and we're unpacking the trends reshaping your customers’ journey. Don't just keep up—discover how to stay ahead.

Join Amsive’s CEO Michael Coppola and prominent SEO expert Lily Ray for a fireside chat about what’s transforming marketing in 2025 to accelerate growth through your best audiences. Moderated by Ruben Quinones, this webinar will go beyond the headlines to share how to:

  • Stay visible in AI-assisted searches and consumer discovery across LLMs, like Gemini, GPT-4, Claude, and beyond
  • Navigate the fragmenting digital ecosystem to grow and deepen customer connections
  • Craft the authentic marketing experiences consumers are craving, including on Google Discover, TikTok, Reddit, and more

Learn from the data-led experts breaking barriers to push your boundaries of what's possible in 2025. Register today!

The Speakers

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Michael Coppola

Chief Executive Officer


Mike is a seasoned marketer and business leader who is passionate about digital media, data-driven marketing, and entrepreneurship. Mike leads Amsive, a data-led performance marketing agency that enhances ROI through innovative customer acquisition, engagement, and communications solutions.

With over 20 years of performance marketing experience, he has worked with all levels of businesses, from start-ups to leading international brands. A respected community leader and speaker, Mike is also an Adjunct Instructor of Digital Marketing at New York University, consults on digital media and agency operations, and speaks at industry conferences and events nationwide. 


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Lily Ray

Vice President, SEO Strategy & Research

Lily Ray is a prominent search engine optimization professional and industry leader. With over ten years of SEO experience, she's worked in diverse verticals, including healthcare, eCommerce, B2B, insurance, technology, SaaS, and more. Lily has helped hundreds of companies achieve significant organic traffic growth, sales leads, and, most importantly, increased revenue.

She's been nominated for and won prominent industry awards individually and with her team from Search Engine Land, U.S. Search Awards, and more. Lily is a frequently requested speaker at top conferences and contributor to industry and global news outlets.

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Ruben Quinones

Vice President, Client Strategy

Ruben leads with over 10 years of digital marketing experience. He's adept at supporting clients to create and execute strategies that deliver outstanding business outcomes.

A speaker at industry conferences, Ruben brings his expertise and thought leadership to clients and into the classroom where he teaches Search Marketing, core courses in NYU's and UCLA's digital marketing program.